Throught the period, the bulk of the app install ad spend is presented by Asia-Pacific region countries, where China, India, Japan and Indonesia are setting the tone. Of course, it’s just a forecast but it’s built on a robust set of historical data and it projects that by 2022 the total spend will be more than double the 2019 number, $118.4 billion against $57.8 billion respectively. Take a look at the following graph that provides app install ad spend data for APAC, North America, EMEA, LATAM, and globally. ![]() In 2020 AppsFlyer published a whitepaper that summed up the data for the app install spend in 2019 and projected for the 2020-2022 period. Any app marketing campaign budget has several components and the most significant of those is app install ads. Let’s look at the trajectory of app marketers spend in recent years.
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